Bikezilla is an online magazine and portal for the Asian cyclist! Live the cycling culture and get updates on products, events and community news. In addition, open up to more opinions and visions from outstanding biker bloggers and photographers. Interaction at Bikezilla is a 2-way traffic via members' comment sections (and social media platforms). Join the Bikezilla community!
OUR UNIQUE STRENGTH
The main difference Bikezilla has over other bike websites/portals is Change. This strength is important to ensure our success in a region that is growing at a very fast pace - Asia!
Bikezilla connects cyclists of all disciplines, promotes the growth of the sports alongside cyclists and give an accurate representation of cyclists of this region to the rest of the world. This means Bikezilla is always in tune with the needs of our users and the portal is ever evolving to cater to the changing trends and needs of Asian cyclists.
VISION OF BIKEZILLA
Bikezilla aims to be the one-stop cyclist portal that facilitates, informs and represents Asian cyclists and Asian Cycle Culture.
TARGET USERS OF BIKEZILLA
Bikezilla is targeted at all cyclist of all disciplines. This include leisure to competitive cyclists of different experience levels.
This wide segment can be achieved through:
Different types of articles, news and reports featured
Bikezilla's participation in events of different magnitudes that cater to cyclists of different levels and different riding disciplines.
Flexibility in opening new features and with involvements from volunteers
More features will be added over time to cater to the different groups
ATTRACTIVE ONLINE ENVIRONMENT
Bikezilla is also attractive to cyclist of all level because the portal strives to create the following online culture:
Casual and non-pressurising online community environment
Localised feel that attracts the cyclist to interact
CONTENTS OF BIKEZILLA
Products, event coverages, discussion articles, cycling community effort updates, how-tos and technical tips are some of the features that we have lined up for this section. This section also serve as the crowd pulling section that leads the readers to the other sections as most new articles would be posted here.
Editorial articles are filtered into:
- MTB / Street
- Road / Fitness
- Leisure / Urban
In addition, Bikezilla reach out to our readers via social media (Facebook groups and pages) to maintain regular interactions.
Coverages to invited events and competitions - as seen through the eyes of our writers and photographers. We are constantly widening our network of event organizers for more event coverages in Asia.
Sometimes, an editorial coverage is better depicted through our photographers' interpretation with photos. Imagery is our photo journalists' interpretation, through carefully selected photos, with captured actions, emotions and vibrancy of the events or editorial coverages.
This is where the events, competitions and other cycling-related photo shoots are archived. It is also a section that exhibit collections of photos that reflects our editorial team's passion towards the sport.
This section publicises seasonal special offers by advertisers and/or sponsors. It can come in various forms including advertisements, redemption coupons or entry forms etc.
BLOGS - CYCLING BLOGGERS ASSEMBLE!
All the best bloggers consolidated in a single section! Bikezilla users will now be able to read the different views of bikers around the world with more convenience and also get introduced to new bloggers and blog entries that the portal highlights periodically.
BIKEZILLA SOCIAL RESPONSIBILITY
Bikezilla uses part of our advertising and event/competition revenues for sponsorships of future competitions and community events. This is our way of saying we care for the cycling scene and want to promote its growth!
We like feedbacks! We go through every suggestion carefully. Readers’ idea are useful and may influence the cycling scene!
THE BIKEZILLA BALANCE
Bikezilla works on this guiding principle of: Journalistic Credibility Versus Market Focus
THE BIKEZILLA JOURNALISTIC FOCUS
We do not want to be just another portal that recycle news from major cycling websites. Bikezilla wants to achieve the following:
Focus on dissemination of news relevant to Asian cyclists
Profile Asian cyclists and crystallize an identity
Reflect the culture and views of Asian cyclists
Advocate the Asian cycling culture to new enthusiasts
Give coverage to Asian cycling events and competitions
Introduce products and services that are suitable for Asian cycling
Educate on cycling and other related topics/issues
Serve as a platform to link other official bodies to the cyclists
MARKET AND INTERACTION FOCUS
Bikezilla gathers cyclists and allows them to interact in an focused uninterrupted platform. While Facebook provides a general social platform, it is has many unrelated topics. Bikezilla wants to achieve the following:
Convenience of use
A focused one-stop cycling portal where all cyclist converge
Timely and convenient feedback channels between sellers and users
Effective marketing and sales effort towards the cycling market on behalf of our sponsors and advertisers
Saves time and resources for all users
Moderated for a friendly and organized online community
Experienced cyclist can impart knowledge to new enthusiast
An ideal online community to pick up cycling as a sport, learn and socialize
Bikezilla hopes to work with you – be it news feed, events, product promotions or advertisements. Talk to us to find out how we can be part of your marketing plan.
For matters regarding Advertisements with us, editorial or events matters, please email us at: firstname.lastname@example.org
BIKE LIFE IN LARGER-THAN-LIFE PROPORTIONS
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